Tuesday, 28 January 2014

Drawbacks Of Making Money Online With Your Own Website Part 2

Drawbacks Of Running Your Own Website

For starters, Search Engine Optimization (SEO) parameters keep changing.  After Google Penguin, Google Panda and Google Humming Bird it is nearly become a job for the experts or we have to constantly be doing online training courses to keep up with the latest information, which is often not easy to find as there are a lot of “scammers” out there who claim to do the work for you but then don’t.  
Such as Premisoftware in India who we paid to build a website for us that they scammed us for and then had it hacked so that we lost the whole lot and even the Hosting company wouldn't have our site on their servers.  Beware - NEVER EVER use this company - they were not even able to fix their own mistakes nor the problems they created in building a very poor WordPress site that we never agreed to!


We Can Hardly Take A Day Off

We have found ourselves having to work seven days a week, as even on weekends we need to watch for any technical issues that may have occurred with customers placing orders.  Then dealing with technical issues can take days, weeks and months to get resolved.  These are mainly out of our control as they are to do with the company who hosts our website and the store builder template.
Because our website is on a template driven system (not recommended by most experts), this means that glitches in their software cause technical issues at random and these happen regularly, which are beyond our control.  We spend many hours each month dealing with our online help desk getting these resolved.  Some have never been fixable at times.  Also, parameters set up in their software cannot be changed or updates, such as setting up attributes to images, which became a requirement in Google last year which has further reduced our rankings as these cannot be changed in some places.
Hence we attempted to have Premi Software India to build an new one for us on a better platform which we agreed to, and they ended up building us a very poor cheap website on WordPress which was NOT in the contract that we signed.  

Customers Expect Us To Always Be Available

Our customers expect us to be available 24 hours per day 7 days per week, and often get upset when we do not respond on weekends or after hours. We have had to be very specific with setting our work hours and often work three to four hours per day longer than we plan to.
Customers overseas expect us to respond on Saturdays, as it is still Friday in their countries, so we usually end up working on Saturday mornings.


Difficulty Taking Holidays

If  we go away on holiday, we have to take computers with us and constantly be checking emails, processing orders and responding to customer enquiries.
We also need to take stock with us to fill website orders while we are away.  This is not always easy, as when we are in other countries we have to pay different postal charges and items can take even longer to be delivered.  Some items are too large to carry, although we can get these drop shipped.

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